No matter the corner of the world, we live in a diverse ecosystem that has overcome extreme hardships and still has miles left to grow. We believe one of the fundamental steps to overcoming boundaries is developing healthy communities where we can all feel safe, respected, and heard.
Supporting companies that represent diverse audiences can contribute to building stronger communities. These are the companies that are not only pushing their product but building a sense of acceptance when they utilize individuals of all shapes, sizes, color, and even disabilities. Every step closer to acceptance and kindness is one step closer to a violence-free future.
- Athleta: A quick peek at Athleta’s website and we know why Susan Hyatt was spilling the tea about this brand! With clothing for all ages and body types, we are living for this fitness companies’ mindfulness around utilizing all shapes and sizes to promote fitness wear!
- Apple: The innovative tech guru company is known for pushing boundaries, but did you know they’re well known for diversity and inclusion in the workplace? Apple prides itself on employing diverse and unique employees, has built a workspace inclusive to the deaf and blind, and boasts an environment that isn’t male-dominated.
- Campbell’s Soup: The soup giant isn’t just known for that can of chicken noodle you reach for when you’re feeling sickish! Campbell’s has been representing diversity for years, first with an advert featuring a lesbian couple in the Advocate, an LGBT magazine, and then with the release of a special Star Wars can promotion that celebrated family diversity by focusing on a family with two dads.
di·ver·si·ty | noun
the inclusion of different types of people (such as people of different races or cultures) in a group or organization
- Coca Cola: Diversity isn’t always easy, but Coca Cola shined bright in the wake of a competitor attempting to rake in big bucks on social issues. Millions were living for the 2019 pre-game Superbowl ad that emphasized the brand is, and has always been, for everyone. Every image, word, and voice was meticulously curated to bring together individuals that represent a variety of races, genders, origins, religions, professions, lifestyles, and points of view.
- Fenty: Rihanna did the thing and then some! The makeup industry was SHOOK, and the world was OBSESSED, with the Fenty launch of over 40 shades of foundation – largely addressing the makeup disparity for darker-skinned people. If that wasn’t enough, the company also rocked the advertising world and set a new normal for makeup marketing. How? They featured women of all shapes, sizes, and colors.
- My Brother’s Keeper Alliance: This non-profit is on a mission to ensure that boys/young men of color feel valued and have clear pathways to opportunity! The We Are One campaign focuses on building support through mentorship and, in one commercial, features a young adult emphasizing their power: If they won’t put our faces in their boardrooms, we won’t put our faces in their stores.
- Procter & Gamble: P&G took the gold medal in diverse advertising just 100 days before the Olympics in Pyeonchang. Their Love Over Bias campaign shifted the spotlight onto the prejudices that many athletes have voiced they have to encounter, but also thanks the advocates and supporters in their lives. While the ad primarily features mothers, and we could see more support to all the dads who own the advocacy, the representation of different nationalities, cultural norms, and languages are powerful in aspiring others to create a better world for all.
Diversity is an integral part of Albion’s work. We know that sexual and domestic violence can influence any person of any race, age, sexual orientation, gender, socioeconomic status, or religion. We believe in a community that respects our differences and works towards practicing kindness and acceptance.
If you are impacted by sexual or domestic violence, we are here for you. Call 812-422-9372 today.
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